Luxury watches play a major role in shaping celebrity image, status, and influence. Major stars treat high-end pieces as personal statements, financial assets, and cultural signals.
Big names in music, sports, film, and fashion use watch choices to set trends and spark conversation across global audiences.
Rare releases, bold picks, and serious investment place certain collectors in a class of their own.
Here are ten figures whose watch selections capture attention and define modern celebrity style.
1. Drake
Drake treats watches as extensions of personal identity, often using unconventional combinations to create instant conversation.
Pairing a Daytona with a Sky Dweller on a single wrist shows confidence and a willingness to step outside traditional styling rules.
His vault includes heavyweight models respected by collectors:
- Paul Newman Daytona
- Patek Philippe Nautilus 40th Anniversary
- Jacob & Co. Astronomia Casino
- Factory set diamond Sky Dweller with meteorite dial
A Paul Newman Daytona anchors his collection with historical significance and immense market value.
Nautilus 40th Anniversary piece signals appreciation for limited production releases tied to major milestones in high horology.
An Astronomia Casino serves as an artistic centerpiece, featuring a rotating mechanism that displays kinetic sculpture on the wrist.
Factory-set diamond Sky Dweller with a meteorite dial adds unmatched exclusivity due to a shockingly small production run. Drake embraces watches not only for rarity but also for impact, turning every public appearance into a showcase of taste and confidence.
2. Rihanna
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Rihanna leans into unconventional styling choices guided by instinct and boldness.
Her rotation includes:
- Rolex Day Date 36
- Rolex Datejust
- Patek Philippe Nautilus
- Rolex Cellini King Midas by Gerald Genta
Her King Midas shines as a standout, featuring asymmetric architecture and full gold construction shaped by design legend Gerald Genta.
Rihanna’s willingness to wear pieces outside typical celebrity choices positions her as a trailblazer within luxury culture.
A mix of classic models and daring oddities creates a collection admired for originality and fearless execution.
Rihanna’s unconventional watch choices make her a standout in luxury culture, a mindset mirrored in the guld klocka dam collection, where elegance meets individuality.
3. Jay Z
Jay Z approaches collecting with a focus on craftsmanship, prestige, and significance within watch culture.
A diamond-covered Hublot Big Bang gifted by Beyoncé reflects both personal meaning and bold styling.
His lineup features:
- Diamond-covered Hublot Big Bang
- Patek Philippe Grandmaster Chime
- Platinum Rolex Day Date
- Richard Mille tourbillons with sapphire cases
- Openworked Audemars Piguet Royal Oak
- Rolex Datejust Perpetual Calendar
A Grandmaster Chime ranks among the most complex wristwatches ever created, cementing Jay Z’s standing as a heavyweight collector.
His sapphire-cased Richard Mille tourbillons highlight a taste for engineering that borders on futuristic.
An openworked Royal Oak showcases mechanical artistry through visible movement architecture.
4. Russell Crowe
Russell Crowe leans into pieces tied to meaningful events or achievements.
A yellow gold Daytona Le Mans worn at the Nuremberg premiere captures his appreciation for motorsport history.
Short production elevated this model into a high-value collectible, now priced well above two hundred fifty thousand dollars.
Crowe gravitates toward watches that highlight significance, choosing pieces that carry depth rather than pure flash.
5. John Mayer
John Mayer remains one of the most influential voices in watch culture, often shifting demand through personal endorsements or analytical commentary.
His selection reflects discipline, long-term foresight, and passion for mechanical detail.
Key pieces include:
- Rolex Rainbow Daytonas
- Audemars Piguet Royal Oak Music Editions
- Early career Rolex Explorer II
- Locked vaults containing numerous Patek Philippe pieces
A set of Rainbow Daytonas displays appreciation for high complexity gem setting paired with iconic Rolex design. Royal Oak Music Editions suits his identity as a musician, integrating playful artistic touches without losing refinement.
An Explorer II purchased early in his career holds sentimental weight, symbolizing the beginning of his collecting journey.
Multiple Patek Philippe pieces stored inside secured vaults represent Mayer’s commitment to long-term value and technical mastery.
Mayer combines knowledge, emotion, and strategy, shaping his collection with intention at every step.
6. Jason Statham
Jason Statham embraces rugged tool watches that mirror his on-screen persona.
A Rolex 5514 COMEX Submariner serves as a perfect match for a figure known for discipline and physical precision.
Built for elite divers, a 5514 features helium escape technology and specialized engineering rarely seen outside professional circles.
Statham selects pieces that deliver durability, authenticity, and understated strength.
Red carpet appearances featuring vintage tool watches reinforce his identity as an actor who values function paired with character-driven style.
7. A$AP Rocky
A$AP Rocky focuses on design purity, modern geometry, and cutting-edge materials.
His Octo Finissimo Ultra COSC is a leader in ultra-thin mechanical engineering, pushing boundaries through sleek surfaces and innovative construction.
Rocky’s taste favors minimalism paired with technical ambition rather than heavy gem setting.
His wrist choices highlight a forward-thinking approach aligned with high-fashion creativity, turning him into a trend driver across luxury style communities.
8. LeBron James
LeBron James develops his rotation around rarity, prestige, and long-term financial value.
His lineup includes:
- Patek Philippe Nautilus 5711 Tiffany edition
- Richard Mille models
- Audemars Piguet models
- Rolex models with investment potential
A Tiffany blue 5711 ranks among the most sought-after modern watches ever released, making LeBron part of a very small group with access to this release.
Richard Mille pieces suit his athletic background due to lightweight construction and shock resistance.
Audemars Piguet models add architectural styling and prestige. Rolex picks round out a well-balanced rotation with consistent market strength.
LeBron treats watches as assets and symbols of excellence reached through discipline and achievement. Also, LeBron owns an impressive car collection.
9. Ed Sheeran
Ed Sheeran curates a selection motivated by emotional connection and artistic inspiration.
His lineup includes:
- Custom one-off Patek Philippe 5230G World Time
- Multiple Rolex Rainbow Daytonas
- Additional pieces tied to creative milestones
A custom 5230G World Time demonstrates Sheeran’s relationship with Patek Philippe and his focus on pieces with narrative value.
Rainbow Daytonas reflect both joy and playfulness, contrasting with his low-key personal style.
Sheeran builds his collection around meaning, creativity, and craftsmanship instead of aggressive flexing, earning respect among dedicated collectors.
10. Ellen DeGeneres
Ellen DeGeneres earns recognition among collectors for refinement and thoughtful selection. Her lineup includes:
- Paul Newman Daytona
- Rolex GMT Master II Pepsi
- Multiple Patek Philippe Nautilus models
- 18K yellow gold Submariner with green dial
A Paul Newman Daytona ranks among the most respected vintage watches in existence, highlighting Ellen’s appreciation for historic importance.
A GMT Pepsi adds iconic color and everyday versatility. Nautilus pieces reflect admiration for Gérald Genta’s design language.
An 18K Submariner with a green dial appears frequently on her wrist, signaling relaxed sophistication backed by serious financial value.
The Bottom Line
Top collectors continue pushing boundaries by securing scarce models, embracing standout designs, and recognizing value long before public demand peaks.
Strong instincts guide every purchase, turning their collections into talking points across entertainment, fashion, and luxury markets.
Consistent commitment, sharp timing, and confident taste keep these collectors at the center of global watch culture.
